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Michal Tomcany's avatar

Reading this has me thinking, UX people almost never talk about the neuro-chemical effects from their UX proposals. Game designers stay clear from neuro science and rarely dip into psychology. But when you mention dopamine, magically everybody becomes neuroscientist for 2 minutes..

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Ramin Shokrizade's avatar

Right, you see the same magical transformations from "dating coaches" on social media. Everyone wants to play God. But if you go through the many very difficult years it takes to understand these things, you learn be careful with your knowledge. With great power comes great responsibility. These people want all the power and none of the responsibility. If they ever get sued they will be like "I don't know anything, I'm just a game designer."

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Michal Tomcany's avatar

Right, until a whistleblower starts discussing Facebook's research into when a user becomes vulnerable, they can show them an ad and increase the purchase conversion. It's probably good that most gaming companies focus on CI/CD and maintain their feature factory mindset. That's already beyond their capacity, as the executives rarely know how emotions work since their ability to understand emotions is very limited, let alone the art of servicing emotions.

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Ramin Shokrizade's avatar

It's a missed opportunity, as you don't understand the skills needed in an MBA program. I've been told my papers are used in various MBA programs to teach students. They don't have any native education in these things so they have to go outside the proscribed curriculum to get education on these things.

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Michal Tomcany's avatar

If they read your papers instead of the so-called experts, that’s a good thing. I don't quite understand the value of MBA programs. Unless you have other valuable skills before an MBA, everything in an MBA can be learned in practice—just my opinion.

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Ramin Shokrizade's avatar

Well, they used to read my papers. Then I helped regulators in 2013 and by 2014 I was kicked off of NPR, out of GDC, Gamasutra (later Game Developer) started deleting my papers, along with Games for Change, I got blacklisted, and even LinkedIn revoked the verification on my 22 year old LinkedIn account.

Sure it works to silo me so less people know what's going on in game development. But they threw the baby out with the bathwater, and now the information they need from me isn't getting to them. They don't seem to be doing well without that expert advice they used to depend on. And it only delayed the EU regulators. Now when they deploy the DFA and AIA, industry will be completely unprepared. Unless they have some special ops to stop the EU, but I think the tariffs have made regulators very popular in the EU.

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Michal Tomcany's avatar

I enjoy reading your papers. I have read the above in you papers a couple of times. Ask my wife what I do on holidays. In fact I need help with design in teams I work with. I will hire someone based on the number of papers they have read on Dopamine, Oxitocin, Serotonin, GABA, norepinephrine, people who microdose and smoke weed. I can teach them design and systems but I can't teach them biology and chemistry. The issue is the exact thing you described. If there are more people like you talking about this, I did not find them yet. And I appreciate you sharing this much.

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