129. Analysing NetEase's "EnMatch" Research…

Jun 7

Following in the footsteps of Activision (2015) and Electronic Arts (2016) research into unfair matchmakers designed to covertly boost engagement, NetEase did their own research in 2024. My analysis.

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Ramin Shokrizade’s Game and Dating App Economics Substack

129. Analysing NetEase's "EnMatch" Research…